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Local SEO

Why Reviews Help with Your Local SEO

Why Reviews Help with Your Local SEO

By Valerie DiCarlo on Jul 21, 2018

In this blog, I’ll outline the two ways reviews help your local SEO. This information can help guide your local SEO strategy and next steps to boost your review and local SEO game. Part 1: Reviews dir...

Tips for Google Local 3-Pack Optimization

Tips for Google Local 3-Pack Optimization

By Valerie DiCarlo on Jul 14, 2018

The Google Local 3-Pack is the set of three local, organic search results (attached to a map) that populate Google’s SERP for searches that have local solutions. 

How Will Google's Hawk Update Affect Your Business’ Local SEO?

How Will Google's Hawk Update Affect Your Business’ Local SEO?

By Valerie DiCarlo on Sep 16, 2017

Before the Hawk Update: The problem in a nutshell This all started because Google doesn’t like duplicate content. Why? Because it suggests that someone could be copying, or even plagiarizing content....

Schema Markup: What You Need to Know for SEO

Schema Markup: What You Need to Know for SEO

By Valerie DiCarlo on Aug 19, 2017

What is schema markup? Essentially, schema markup is html code that helps give search engines important context that humans would normally pick up. It tells the search engine: This chunk of text is th...

5 Ways Social Media Can Boost SEO

5 Ways Social Media Can Boost SEO

By Valerie DiCarlo on Jul 29, 2017

How Is Social Media Marketing Part of SEO? Support 1: Social amplifies reach, which strengthens SEO (this is the biggie) Before we unpack what this does mean, let’s clarify what this does not mean. It...