SEO is not magic, and websites that perform consistently well in Google search rankings tend to share quite a few qualities in common. One of those qualities is a steady, fresh supply of valuable content in the form of blog posts, on-page content, social media, and more. Content allows you to build brand recognition online, and improve your website's authority with search engine algorithms. But success with content is not automatic. It requires a comprehensive content development plan, which takes into account both the values you wish to project and the targeted steps required to earn your website a prime position in search rankings.
- Strategic Content Development – Getting started can be intimidating, but a first step is to know your audience and have a goal for every piece of content that is created. Strategically embrace content development with a focus on ‘today’s’ SEO (not yesterday’s SEO). Creating content without a strategy or goal is pointless and will not merit the success you may be wanting to achieve – for your bottom-line or SEO.
- Building Your Home Base – Your website is the hub of all your online marketing, and building website authority is critical to SEO success. Every bit of content on your website, from product/service descriptions to blog posts, should be optimized with search engines in mind.
- Content and Social Media – If your Facebook page is full of tumbleweeds, you're going to have a tough time attracting a dedicated audience on social media. The first big benefit of content for social is that it gives you something valuable to share, but content is also an excellent conversation starter that gives you a head-start to begin building relationships with new social connections. Your content is also crucial to driving targeted traffic from your social media pages to your home base. When a customer shares your content, everybody wins.
- A Steady Supply – Content development is not an overnight process. It takes time to build an audience, and to build authority with your website. So consistency is the key to content development, and achieving consistency requires a strategy that puts all of your online properties to work. I can provide you with the tactics, training, and services you need to keep your content development on a consistent trajectory.
- Answering Questions – The basic tools of SEO – like keywords, on-page optimization, and blogging – will be familiar to most, but there are also plenty of lesser known SEO strategies that will help deliver results for your business. By taking advantage of semantic search and utilizing Questions-and-Answers, your content can show up as an answer in Google's related questions field, which not only provides users with any easy option to narrow down broad search queries, but almost guarantees higher positionings and click thrus. Semantic search and landing in the “related questions” are only two examples of strategic SEO. There are many more!
- Communicate Your Value Proposition – User experience is a large component of SEO. Your content provides a chance to go beyond basic product or service descriptions, and give your user a real impression of the values that drive your business. Your value proposition will be what distinguishes your business from the others – communicating why potential customers should do business with you. So a clear, concise, compelling value proposition helps build trust and confidence with your targeted audience. Identifying your value proposition and finding the perfect words to describe them are core elements of a content development strategy.