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What are Local Citations? (and why they're important for Local Business Optimization)

What are Local Citations? (and why they're important for Local Business Optimization)

By Valerie DiCarlo on Jul 28, 2018

Local citations aren’t new. In an earlier era, they took the form of the yellow pages or phone books, or diner menus filled with local business listings. But in the online context, local citations con...

Why Reviews Help with Your Local SEO

Why Reviews Help with Your Local SEO

By Valerie DiCarlo on Jul 21, 2018

In this blog, I’ll outline the two ways reviews help your local SEO. This information can help guide your local SEO strategy and next steps to boost your review and local SEO game. Part 1: Reviews dir...

Tips for Google Local 3-Pack Optimization

Tips for Google Local 3-Pack Optimization

By Valerie DiCarlo on Jul 14, 2018

The Google Local 3-Pack is the set of three local, organic search results (attached to a map) that populate Google’s SERP for searches that have local solutions. 

SEO Consultant vs. SEO Firm: What’s the Difference?

SEO Consultant vs. SEO Firm: What’s the Difference?

By Valerie DiCarlo on Jan 12, 2018

Why not a big SEO firm with lots of capacity and different voices? Now, I will admit here that I’m biased toward SEO consultants (since I am one). But I’m biased for a reason. I have seen a lot of com...

How Can Psychology Principles Help You Make a Better Website?

How Can Psychology Principles Help You Make a Better Website?

By Valerie DiCarlo on Oct 26, 2017

In other words, knowing the psychology of your website user will increase the effectiveness of your website. Instead of trying to drag a cat toward a dish of tuna, you can make sure you put the tuna w...