SEO Consultant vs. SEO Firm: What’s the Difference?
Why not a big SEO firm with lots of capacity and different voices? Now, I will admit here that I’m biased toward SEO consultants (since I am one). But I’m biased for a reason. I have seen a lot of com...
How Can Psychology Principles Help You Make a Better Website?
In other words, knowing the psychology of your website user will increase the effectiveness of your website. Instead of trying to drag a cat toward a dish of tuna, you can make sure you put the tuna w...
Can Pillar Pages Help My SEO?
What is a pillar page? Essentially a pillar page is a piece of content (usually a blog) that has two basic distinctions: the type of information that it contains its relationship to other content....
How Will Google's Hawk Update Affect Your Business’ Local SEO?
Before the Hawk Update: The problem in a nutshell This all started because Google doesn’t like duplicate content. Why? Because it suggests that someone could be copying, or even plagiarizing content....
Schema Markup: What You Need to Know for SEO
What is schema markup? Essentially, schema markup is html code that helps give search engines important context that humans would normally pick up. It tells the search engine: This chunk of text is th...