What are Local Citations? (and why they're important for Local Business Optimization)
Local citations aren’t new. In an earlier era, they took the form of the yellow pages or phone books, or diner menus filled with local business listings. But in the online context, local citations con...
Why Reviews Help with Your Local SEO
In this blog, I’ll outline the two ways reviews help your local SEO. This information can help guide your local SEO strategy and next steps to boost your review and local SEO game. Part 1: Reviews dir...
Tips for Google Local 3-Pack Optimization
The Google Local 3-Pack is the set of three local, organic search results (attached to a map) that populate Google’s SERP for searches that have local solutions.
SEO Consultant vs. SEO Firm: What’s the Difference?
Why not a big SEO firm with lots of capacity and different voices? Now, I will admit here that I’m biased toward SEO consultants (since I am one). But I’m biased for a reason. I have seen a lot of com...
How Can Psychology Principles Help You Make a Better Website?
In other words, knowing the psychology of your website user will increase the effectiveness of your website. Instead of trying to drag a cat toward a dish of tuna, you can make sure you put the tuna w...