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Can Pillar Pages Help My SEO?

Can Pillar Pages Help My SEO?

By Valerie DiCarlo on Oct 5, 2017

What is a pillar page? Essentially a pillar page is a piece of content (usually a blog) that has two basic distinctions: the type of information that it contains  its relationship to other content....

How Will Google's Hawk Update Affect Your Business’ Local SEO?

How Will Google's Hawk Update Affect Your Business’ Local SEO?

By Valerie DiCarlo on Sep 16, 2017

Before the Hawk Update: The problem in a nutshell This all started because Google doesn’t like duplicate content. Why? Because it suggests that someone could be copying, or even plagiarizing content....

Schema Markup: What You Need to Know for SEO

Schema Markup: What You Need to Know for SEO

By Valerie DiCarlo on Aug 19, 2017

What is schema markup? Essentially, schema markup is html code that helps give search engines important context that humans would normally pick up. It tells the search engine: This chunk of text is th...

5 Ways Social Media Can Boost SEO

5 Ways Social Media Can Boost SEO

By Valerie DiCarlo on Jul 29, 2017

How Is Social Media Marketing Part of SEO? Support 1: Social amplifies reach, which strengthens SEO (this is the biggie) Before we unpack what this does mean, let’s clarify what this does not mean. It...

What is YouTube SEO?

What is YouTube SEO?

By Valerie DiCarlo on Jun 8, 2017

This blog will walk you through the ins and outs by giving you a definition of YouTube SEO, identifying the factors that contribute to YouTube SEO and providing tips for optimizing your YouTube presen...