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How Will Google's Hawk Update Affect Your Business’ Local SEO?

How Will Google's Hawk Update Affect Your Business’ Local SEO?

By Valerie DiCarlo on Sep 16, 2017

Before the Hawk Update: The problem in a nutshell This all started because Google doesn’t like duplicate content. Why? Because it suggests that someone could be copying, or even plagiarizing content....

5 Ways Social Media Can Boost SEO

5 Ways Social Media Can Boost SEO

By Valerie DiCarlo on Jul 29, 2017

How Is Social Media Marketing Part of SEO? Support 1: Social amplifies reach, which strengthens SEO (this is the biggie) Before we unpack what this does mean, let’s clarify what this does not mean. It...

What is YouTube SEO?

What is YouTube SEO?

By Valerie DiCarlo on Jun 8, 2017

This blog will walk you through the ins and outs by giving you a definition of YouTube SEO, identifying the factors that contribute to YouTube SEO and providing tips for optimizing your YouTube presen...

Why Artificial Intelligence Benefits SEO

Why Artificial Intelligence Benefits SEO

By Valerie DiCarlo on Apr 20, 2017

Affect 1: AI goes beyond keywords to look at meaning. Gone are the days of keyword bombing. Google’s AI, called RankBrain, has a better comprehensive grasp on what a piece of content is about than rig...

Why Every Business Should Own Its Google Properties

Why Every Business Should Own Its Google Properties

By Valerie DiCarlo on Mar 6, 2017

Google Properties range from social media platforms to data tools that provide valuable information. Each one of them affects SEO in a different way, whether they’re contributing to it or reporting on...