SEO, AI Optimization & Online Marketing Training

Search has changed, and so should your team's skills. Get practical, customized training in SEO, AI optimization (GEO), and online marketing, so your team can get your business found in traditional search, AI-generated answers, and everywhere your customers look.

Online Marketing, SEO & AI Optimization Training

Online marketing is complex, but there's a proven recipe for success. Training lets you take control of your own digital marketing, built on a firm foundation of current tactics. It's not just about repeating what has worked in the past. Sustainable success depends on the ability to anticipate, adjust, and adapt as search, and the way people find information, keeps evolving. Today that includes AI assistants and AI-generated search results alongside traditional search engines.

Whether you're dipping your toes into online marketing for the first time or looking to take your team's skills to the next level, training is the first step. In the long run, it can even be a boon to your marketing budget, allowing you or your team to handle more marketing in-house using the skills we develop together.

What You'll Learn

• Search Everywhere Optimization: Learn how to make your business visible wherever people search: traditional search engines, AI chat tools, voice assistants, and emerging generative platforms. Your team will learn the fundamentals of AI Optimization (AIO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), and how to structure your digital presence so Large Language Models (LLMs) can easily understand your expertise, products, services, and credibility. This includes semantic consistency, clear brand positioning, and authoritative content across trusted sources.
• SEO Fundamentals and Current Best Practices: Search engines like Google and Bing regularly update how they evaluate and rank content, and those updates can reshape results overnight. Training keeps your team grounded in the fundamentals that endure (quality content, technical health, and trust) while teaching you how to stay current as standards change. Strong SEO is also the foundation AI optimization builds on.
• Content That Works for People and AI: Learn to plan and create content with a purpose: answering real customer questions, demonstrating expertise, and being structured so both searchers and AI systems can understand and reference it.
• Online Marketing Channels: You likely have plenty of experience with social media, email, search marketing, and content marketing as a consumer. Training shows you how to use these channels to increase visibility, generate qualified leads, and engage customers, and, just as importantly, how to synchronize them into an effective, integrated marketing plan.
• Technical SEO and Structured Data: Understand the ‘under the hood’ elements, such as site structure, performance, and schema markup, that help search engines and AI platforms access and interpret your site accurately.
• Analytics and Performance Strategy: For any size business, what matters most is the bottom line. We'll use online marketing and SEO to identify and meet your business's goals, whether ecommerce or lead generation, and set up measurement so you can see what's working, including your visibility in AI-generated answers. No online marketing or SEO project should be implemented without a performance strategy. My training will help you and your team think differently about how SEO, AI optimization and online marketing get done when they're done strategically.

Training Built Around Your Business

No two businesses are alike, so no two training programs should be either. I tailor every training to your industry, your goals, your team's experience level, and the tools you already use.

• Marketing teams: Hands-on training so in-house staff can plan, execute, and measure SEO and GEO work.
• Business owners and executives: A strategic overview to help you make smarter decisions and evaluate agencies, vendors, and results.
• Content and web teams: Practical guidance for writers, developers, and designers on building search- and AI-friendly pages from the start.
• Beginners to advanced practitioners: Starting points and depth matched to where your team is today.

How Training Works

1. Discover: We talk about your business, your team, and what you want to be able to do.
2. Customize: I design a training plan around your goals and your website, using your real pages and examples where possible.
3. Train: Live sessions (virtual or on-site), with time for questions and working through your own site.
4. Apply and follow up: Your team puts the skills into practice, and we follow up to answer questions and refine the approach as search continues to change.

Why Train Your Team?

• Bring marketing in-house: Handle more day-to-day SEO and content work yourselves.
• Stay current: Search and AI platforms change quickly, and trained teams adapt faster.
• Get more from your budget: Make smarter decisions about where to invest, and avoid tactics that waste effort.
• Be visible in AI search: Build the skills to be found and cited as customers turn to AI tools for answers.

Ready to Build Your Team's Skills?

Let's create a training plan that fits your business and prepares your team for how people search today.