Customized SEO & AI Optimization (GEO) Solutions

No two businesses are alike, so your SEO and AI optimization (GEO) strategy shouldn't be either. Get Found in Search. Get Recommended by AI.

Successful SEO starts with understanding your business, your audience, and your goals. Today, that also means understanding how your customers find answers: in traditional search results, in Google's AI Overviews, and in AI assistants like ChatGPT, Gemini, and Perplexity. To make the most of your marketing budget, your strategy needs to be customized to fit your unique business, and built to get you found in both traditional and AI-driven search.

No matter how broad or narrow your niche, there's a customized strategy that will bring more visibility to your business online. My goal is to work with you to understand your business objectives and develop a sustainable plan that combines proven SEO with AI optimization (GEO) to best accomplish our goals.

What is customized SEO?

Essentially, it refers to an SEO plan that is unique to your business and website objectives. It evaluates what goals your business needs to achieve with your website and strategically maps out the best plan to reach those goals, across traditional search engines and AI-powered search.

Hence, customized.

No business is a cookie cutter copy of another; consequently, each one needs a unique approach that is designed to produce an effective result. When businesses apply the right combination of strategic, customized SEO and GEO tactics toward their overall online marketing strategy, it sets them up for success.

Customized Search Everywhere Optimization

Search Everywhere Optimization ensures your business shows up wherever people search, whether through traditional search engines, AI chat tools, voice assistants, or emerging generative platforms.

A key part of this is AI Optimization (AIO), also known as Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). These practices focus on structuring your digital presence so Large Language Models (LLMs) can easily understand your expertise, products, services, and credibility. That includes semantic consistency, clear brand positioning, and authoritative content across trusted sources. I can also train your marketing team to carry this work forward.

Learn more about AI Optimization (GEO)

What can be “customized” when making a customized SEO and GEO plan?

Some of the key elements that can be customized to produce a plan that’s right for your business are on-page SEO, off-page SEO, local SEO, content development and marketing, AI search optimization, search marketing, conversion optimization, social media, and mobile optimization. Let’s break those areas down:

• On-page SEO: Everything you can control on a webpage to signal its value to search engines. This includes elements visible to the user, but also ‘under the hood’ elements like structured data that search engines and AI systems use to determine relevance, reputation, and authority. Even with AI, on-page SEO is not to be ignored. It is the foundation AI optimization builds on.
• Off-page SEO: Organic efforts such as earning links from authoritative sources and using social media to amplify your content and brand. Off-page signals matter for GEO too: AI tools lean on citations, mentions, and reviews across the web when deciding which businesses to trust and recommend.
• Local SEO: A very effective, high-level pool of strategies that includes anything from geographic targeting to specific schema that can support Local 3-Pack visibility and star ratings in organic results. Consistent business information across the web also helps AI tools describe your business accurately. ‘Local’ SEO has become part of the ‘on-page’ landscape, so don’t discount it as a critical part of your overall strategy.
• Content development: One of the most solid customized strategies is creating ongoing, relevant, authoritative content, with purpose! Whether it’s a blog, a video series of tips, or helpful reviews on every product, your content must have a specific objective within your overall online marketing strategy. High-quality, relevant, authoritative information is the best thing a search engine, or an AI assistant, can provide to its “customer,” the searcher. If you help them do their job, they will reward you.
• AI Search Optimization (GEO): Optimizing your content for AI search and agents is an essential part of getting found today. This includes LLM (Large Language Model) optimization: content that answers real customer questions clearly, structured data and technical readiness so AI systems can access and interpret your site, and brand authority signals that earn citations and recommendations. Actual content creation is key, but there are technical SEO elements that need to be implemented alongside it.
• Search marketing: I’d be remiss if I didn’t include search marketing in the mix. There is organic and paid search marketing. Both are effective in increasing your online visibility, clickthrough, and conversion, and they can work hand-in-hand.
• Conversion Optimization: While many aspects of your plan focus on amplifying your search presence, it’s also essential to optimize your website for conversion. Your website is your home base: the destination you drive traffic to, whether it comes from Google, an AI recommendation, or social, and where you convert that traffic into leads or sales. Conversion optimization refines the user experience, including a user’s social and content interaction, to achieve the ultimate goal: converting your audience to meet business goals.
• Social Media: One of the most important tools for optimizing the results of your plan. In conjunction with content, it can expand your brand’s reach across multiple channels and strengthen the brand presence that AI tools can find. Remember, the most-shared content on social rarely reaches that lofty position by accident!
• Mobile Optimization: If your website does not take mobile compatibility and experience into account, you will not gain SEO traction. Whether your strategy includes native apps or simply a mobile-friendly website, your plan should incorporate mobile optimization on all levels.

Ready to Be Found in Search and in AI Answers?

Let’s build a plan that fits your business.