Who is SEO Web Consulting?
... not your typical SEO consulting firm
Hi my name is Valerie DiCarlo. I am principal and owner of SEO Web Consulting - since 2005. So, yeah, I’ve been doing this for quite a while. While the industry has changed (and continues to change), my primary mission has not. I continue to provide my clients a high standard of expertise, offering a holistic, ethical approach that demystifies SEO -and all its accompanying online marketing strategies (including AI)- and turn them into a manageable process that consistently drives results.
A boutique SEO consulting firm with a global reach
Located in Pittsburgh, PA, my SEO consulting firm is a locally and internationally respected boutique SEO consulting firm that has been successfully serving clients with the primary objective of not only optimizing their website’s online performance, but maximizing brand and business presence across targeted online marketing channels.
The end result creates meaningful, engaging, and compelling strategies that drive client’s businesses towards achieving maximum results that can be measured through long term improvement in web site visibility, increased brand awareness, and a continuous flow of new sales, leads, and increased revenues.
A personalized approach, and a partner on your team
Another important part of my mission is a unique personalized approach - while establishing long-term relationships with my clients - focusing on your individual customized needs and providing a variety of alternative SEO and online marketing solutions. I don't hand out packaged SEO plans. No two businesses are alike. All projects require a customized approach.
What seasoned experience gets you
- Perspective. I've seen which tactics last and which get penalized, so I won't put your site at risk chasing the latest trick.
- Ethical, transparent SEO. No shortcuts and no jargon to hide behind. You'll always know what I'm doing and why.
- Holistic strategy. SEO works best alongside content, local search, analytics, usability, and the wider online marketing mix, so I treat them as one system.
- Ready for what's next. As search moves into AI answers and generative results, I help you stay visible where your customers are now looking.
- Long-term partnership. I focus on durable growth and on being a resource you can rely on as your business evolves.
A trusted team behind the strategy
When a project needs more hands, I bring in a hand-picked team of veteran specialists I've worked with for years: web designers, developers, copywriters, PR professionals, and offline marketing experts. You get specialized talent without the overhead of a large agency.
Teaching what I practice
I believe the best way to build trust in this industry is to share what I know. As a strong proponent for ethical and honest methods and practices of all forms of SEO and online marketing, I am in demand as an industry speaker, educator, writer, and provide ongoing training for companies worldwide.
How I can help
Online Marketing Strategies: Customized SEO / GEO · AI Optimization (GEO) · Content Development · Social Media Marketing · Local SEO · Search Marketing
Website Consulting: SEO / AI Audits · SEO & Web Design · SEO & Web Development · Web Usability · Web Analytics
Ready to talk?
Whether you need an audit, an ongoing strategic partner, or a trainer for your team, I'd like to hear about your business and goals.