seo web site design consulting
Your website is your home-base for any online marketing strategy, and the most important item in your SEO toolkit. If you want to beat the competition in Google's search rankings, it all starts with an optimized website. With SEO website design consulting, you are getting a head-start by not only making your website more attractive to search engines, but making the user experience the best it can be for conversion. The secret to SEO web design consulting is that attracting more website traffic is only the first step. You also need a well-designed, attractive, user-friendly website to convert those visitors into customers when they reach your digital front door. Whether you're building your website from the ground up or searching for a fresh, functional new look, SEO web design consulting is key to achieving your online marketing goals.
- Sleek, User-Friendly Design – Of course you want a website that demonstrates the values of your business, shows off your style, and demonstrates what you have to offer, but guess what, IT’S NOT ABOUT YOU! It’s about your USER and what THEY WANT. SEO website design consulting is the exploration to determine who your audience is, what they will want to do when on your web site, and creating a design that will not only satisfy your user, but will satisfy your bottom-line.
- SEO in Web Design – SEO website design consulting touches on nearly every aspect of your website's design, including architectural structure, navigation optimization and positioning, CSS styling, on-page optimization elements, and plenty of ‘under the hood’ design elements that ultimately make a big difference in your SEO performance.
- Navigation Architecture – Before any design mock-ups, there needs to be a thoughtful organization and wireframing of how to easily guide your user through your website. The information contained in your website is only valuable if people know where to find it. Organized menus and a logical intuitive internal linking structure will help visitors find the content that they came to see – and stick around long enough to see why your business is the right fit for their needs. A well designed, optimized navigational architecture will not only intuitively guide your user to where they want to go, but to where you want them to go!
- Design for Conversion – Conversion optimization is an integral part of the SEO website design process. While you want your site to look pretty, designing for conversion is all about site performance and, ultimately, your bottom-line. UI, UX, CRO, huh? Yes, these are all part of designing for conversion. Is information easy to find? Is the path to completing a task – like making a purchase or contacting you for further assistance – apparent with as little instruction as possible? When you see the phrase “intuitive web design,” it's almost always referencing user interface (UI), user experience (UX), and conversion rate optimization (CRO) – and all part of SEO web design consulting.