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Local SEO

How Will Google's Hawk Update Affect Your Business’ Local SEO?

How Will Google's Hawk Update Affect Your Business’ Local SEO?

By Valerie DiCarlo on Sep 16, 2017

Before the Hawk Update: The problem in a nutshell This all started because Google doesn’t like duplicate content. Why? Because it suggests that someone could be copying, or even plagiarizing content....

Schema Markup: What You Need to Know for SEO

Schema Markup: What You Need to Know for SEO

By Valerie DiCarlo on Aug 19, 2017

What is schema markup? Essentially, schema markup is html code that helps give search engines important context that humans would normally pick up. It tells the search engine: This chunk of text is th...

5 Ways Social Media Can Boost SEO

5 Ways Social Media Can Boost SEO

By Valerie DiCarlo on Jul 29, 2017

How Is Social Media Marketing Part of SEO? Support 1: Social amplifies reach, which strengthens SEO (this is the biggie) Before we unpack what this does mean, let’s clarify what this does not mean. It...

How to Set Up Google Properties for Your Business

How to Set Up Google Properties for Your Business

By Valerie DiCarlo on Mar 6, 2017

The answer is that setting up Google Properties well sets your business up to maintain good SEO habits.  So in this post, you’ll learn how to set up your Google Properties well so that you are in a po...

7 Local SEO Guides & Tips

7 Local SEO Guides & Tips

By Valerie DiCarlo on Feb 28, 2017

With increased profits, a more clearly communicated brand as the benefits, and how Google serves local search, there’s no reason not to begin optimizing your business’s local SEO! You can get started...