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SEO

Schema Markup: What You Need to Know for SEO

Schema Markup: What You Need to Know for SEO

By Valerie DiCarlo on Aug 19, 2017

What is schema markup? Essentially, schema markup is html code that helps give search engines important context that humans would normally pick up. It tells the search engine: This chunk of text is th...

What is YouTube SEO?

What is YouTube SEO?

By Valerie DiCarlo on Jun 8, 2017

This blog will walk you through the ins and outs by giving you a definition of YouTube SEO, identifying the factors that contribute to YouTube SEO and providing tips for optimizing your YouTube presen...

Why Artificial Intelligence Benefits SEO

Why Artificial Intelligence Benefits SEO

By Valerie DiCarlo on Apr 20, 2017

Affect 1: AI goes beyond keywords to look at meaning. Gone are the days of keyword bombing. Google’s AI, called RankBrain, has a better comprehensive grasp on what a piece of content is about than rig...

Why Every Business Should Own Its Google Properties

Why Every Business Should Own Its Google Properties

By Valerie DiCarlo on Mar 6, 2017

Google Properties range from social media platforms to data tools that provide valuable information. Each one of them affects SEO in a different way, whether they’re contributing to it or reporting on...

How to Set Up Google Properties for Your Business

How to Set Up Google Properties for Your Business

By Valerie DiCarlo on Mar 6, 2017

The answer is that setting up Google Properties well sets your business up to maintain good SEO habits.  So in this post, you’ll learn how to set up your Google Properties well so that you are in a po...