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What an SEO Website Analysis Can Reveal

By Valerie DiCarlo on Jul 29, 2013

Comprehensive SEO Website Audits

High level SEO website audits can reveal issues that may be preventing your site from enjoying a favorable position in the search engines’ results pages.

It can be anything from basic on-page SEO negligence to uncovering the cause of unhealthy indexing issues.

There are definitely differing levels of depth in conducting a website analysis. You need to know not only what you want to accomplish in having an SEO site analysis done, but what resources you have in place to remedy the issues that are revealed.

Most clients come to me because there is a problem that is not obvious and requires a deeper level of expertise to uncover the problem, but often haven’t thought through the ‘next steps’ on how they will implement the suggested remedies.

That said, it’s important for companies to have the IT, design, and/or web development in place to implement the necessary website changes needed to remedy some issues.

Some Issues That an SEO Website Analysis Can Uncover:

  • Unhealthy Indexing
  • Unstable Website Platform
  • Poor On-page Optimization
  • Duplicate Content
  • Poor or Unhealthy Backlink Profile
  • Poor User Experience & Web Usability
  • Poor Conversion Optimization
  • Poor Site Navigation / Architecture

While it’s crucial to reveal the issues that are exposed in an SEO Website Analysis, it’s equally important to put the elements (and specialists) in place to fix the issues.

SEO Website Analysis