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Search Marketing

5 Ways Social Media Can Boost SEO

5 Ways Social Media Can Boost SEO

By Valerie DiCarlo on Jul 29, 2017

How Is Social Media Marketing Part of SEO? Support 1: Social amplifies reach, which strengthens SEO (this is the biggie) Before we unpack what this does mean, let’s clarify what this does not mean. It...

Why Every Business Should Own Its Google Properties

Why Every Business Should Own Its Google Properties

By Valerie DiCarlo on Mar 6, 2017

Google Properties range from social media platforms to data tools that provide valuable information. Each one of them affects SEO in a different way, whether they’re contributing to it or reporting on...

10 Tips for Compelling, Optimized Landing Pages

By Valerie DiCarlo on Nov 18, 2014

Whether a paid ad or organic landing page, any savvy internet marketer knows that one of the main keys to success lies in an optimized landing page, and while optimized landing pages require longer-te...

Secrets to Social Media Optimization & Conversion

Secrets to Social Media Optimization & Conversion

By Valerie DiCarlo on Oct 29, 2014

TARGET > ENGAGE > CONVERT Is your social media marketing delivering the ROI you expect? Achieving your social goals requires a clear plan, with special attention given to the small, important de...

Optimizing Website Design to Maximize Business Exposure

By Valerie DiCarlo on Apr 19, 2013

It was my great pleasure to speak with host Eric Dye on the Entrepreneur Podcast Network. We had a great conversation about how businesses are missing the boat in efficiently optimizing their efforts...