Want Real, Applicable DIY SEO Tips & Tricks?

Content Development & Marketing

Can Pillar Pages Help My SEO?

Can Pillar Pages Help My SEO?

By Valerie DiCarlo on Oct 5, 2017

What is a pillar page? Essentially a pillar page is a piece of content (usually a blog) that has two basic distinctions: the type of information that it contains  its relationship to other content....

5 Ways Social Media Can Boost SEO

5 Ways Social Media Can Boost SEO

By Valerie DiCarlo on Jul 29, 2017

How Is Social Media Marketing Part of SEO? Support 1: Social amplifies reach, which strengthens SEO (this is the biggie) Before we unpack what this does mean, let’s clarify what this does not mean. It...

Why Artificial Intelligence Benefits SEO

Why Artificial Intelligence Benefits SEO

By Valerie DiCarlo on Apr 20, 2017

Affect 1: AI goes beyond keywords to look at meaning. Gone are the days of keyword bombing. Google’s AI, called RankBrain, has a better comprehensive grasp on what a piece of content is about than rig...

Do You Know Your Conversion Funnel?

Do You Know Your Conversion Funnel?

By Valerie DiCarlo on Sep 8, 2014

Conversion optimization of the sales funnel is one of the most important components of success in online marketing. If your site is selling a product or offering a service to potential clients, you al...

5 SEO Goals for Content Development & Marketing

5 SEO Goals for Content Development & Marketing

By Valerie DiCarlo on Apr 29, 2014

So you may be thinking, “Seriously, another article on content development, content marketing and SEO?”… but in the overall scope of SEO, the conversation about content development and SEO are not rea...