What is “Low-Quality” Content?
Key Indicators for Low-Quality Content So here are several key indicators of low-quality content: Indicator 1: The content doesn’t achieve its main purpose. Google wants to make sure that its customer...
Can Pillar Pages Help My SEO?
What is a pillar page? Essentially a pillar page is a piece of content (usually a blog) that has two basic distinctions: the type of information that it contains its relationship to other content....
5 Ways Social Media Can Boost SEO
How Is Social Media Marketing Part of SEO? Support 1: Social amplifies reach, which strengthens SEO (this is the biggie) Before we unpack what this does mean, let’s clarify what this does not mean. It...
Why Artificial Intelligence Benefits SEO
Affect 1: AI goes beyond keywords to look at meaning. Gone are the days of keyword bombing. Google’s AI, called RankBrain, has a better comprehensive grasp on what a piece of content is about than rig...
Do You Know Your Conversion Funnel?
Conversion optimization of the sales funnel is one of the most important components of success in online marketing. If your site is selling a product or offering a service to potential clients, you al...