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Content Development & Marketing

AI vs. Humans: Who Should You Choose to Create Your Website Content?

AI vs. Humans: Who Should You Choose to Create Your Website Content?

By Valerie DiCarlo on Nov 11, 2018

So how do you know if it’s right for you now (or any time soon?). Here are some questions to help you determine if AI should replace your human content creators. Do you need formulaic information or n...

What is “Low-Quality” Content?

What is “Low-Quality” Content?

By Valerie DiCarlo on Oct 15, 2018

Key Indicators for Low-Quality Content So here are several key indicators of low-quality content: Indicator 1: The content doesn’t achieve its main purpose. Google wants to make sure that its customer...

Can Pillar Pages Help My SEO?

Can Pillar Pages Help My SEO?

By Valerie DiCarlo on Oct 5, 2017

What is a pillar page? Essentially a pillar page is a piece of content (usually a blog) that has two basic distinctions: the type of information that it contains  its relationship to other content....

5 Ways Social Media Can Boost SEO

5 Ways Social Media Can Boost SEO

By Valerie DiCarlo on Jul 29, 2017

How Is Social Media Marketing Part of SEO? Support 1: Social amplifies reach, which strengthens SEO (this is the biggie) Before we unpack what this does mean, let’s clarify what this does not mean. It...

Why Artificial Intelligence Benefits SEO

Why Artificial Intelligence Benefits SEO

By Valerie DiCarlo on Apr 20, 2017

Affect 1: AI goes beyond keywords to look at meaning. Gone are the days of keyword bombing. Google’s AI, called RankBrain, has a better comprehensive grasp on what a piece of content is about than rig...