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Content Development & Marketing

What is “Low-Quality” Content?

What is “Low-Quality” Content?

By Valerie DiCarlo on Oct 15, 2018

Key Indicators for Low-Quality Content So here are several key indicators of low-quality content: Indicator 1: The content doesn’t achieve its main purpose. Google wants to make sure that its customer...

Can Pillar Pages Help My SEO?

Can Pillar Pages Help My SEO?

By Valerie DiCarlo on Oct 5, 2017

What is a pillar page? Essentially a pillar page is a piece of content (usually a blog) that has two basic distinctions: the type of information that it contains  its relationship to other content....

5 Ways Social Media Can Boost SEO

5 Ways Social Media Can Boost SEO

By Valerie DiCarlo on Jul 29, 2017

How Is Social Media Marketing Part of SEO? Support 1: Social amplifies reach, which strengthens SEO (this is the biggie) Before we unpack what this does mean, let’s clarify what this does not mean. It...

Why Artificial Intelligence Benefits SEO

Why Artificial Intelligence Benefits SEO

By Valerie DiCarlo on Apr 20, 2017

Affect 1: AI goes beyond keywords to look at meaning. Gone are the days of keyword bombing. Google’s AI, called RankBrain, has a better comprehensive grasp on what a piece of content is about than rig...

Do You Know Your Conversion Funnel?

Do You Know Your Conversion Funnel?

By Valerie DiCarlo on Sep 8, 2014

Conversion optimization of the sales funnel is one of the most important components of success in online marketing. If your site is selling a product or offering a service to potential clients, you al...