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User Experience

Do You Know Your Conversion Funnel?

Do You Know Your Conversion Funnel?

By Valerie DiCarlo on Sep 8, 2014

Conversion optimization of the sales funnel is one of the most important components of success in online marketing. If your site is selling a product or offering a service to potential clients, you al...

10 Tips for Improved Conversion Rate Optimization

10 Tips for Improved Conversion Rate Optimization

By Valerie DiCarlo on Sep 5, 2014

With effective SEO strategies, your business’ website will bring in higher levels of traffic. But effective SEO and Internet Marketing strategies are not the whole picture. To convert that traffic int...

7 Tips for a Conversion-Centered Website

By Valerie DiCarlo on Aug 26, 2014

Do you want a performing website that speaks to your business' bottom line? Yes, web traffic and readership are valuable – it is reaffirming to know your website and your company are gaining the expos...

Exploring the Use of Limits in User Experience

Exploring the Use of Limits in User Experience

By Valerie DiCarlo on Aug 20, 2014

Additionally, by creating exclusivity or members-only areas of your site, you can drive traffic to that designated section. If you set a limit of the number of times a user can perform a specific acti...

Why Does Gender Matter in Web Usability?

Why Does Gender Matter in Web Usability?

By Valerie DiCarlo on Aug 14, 2014

The Importance of Gender in Web Usability