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Search Optimization

How Can You Optimize for Voice Search?

How Can You Optimize for Voice Search?

By Valerie DiCarlo

In this blog I’m going to walk you through a few key characteristics of voice search that should guide your voice search SEO strategy. Then I’ll provide you with a list of practical ways to optimize y...

How to do Keyword Research in 2018

How to do Keyword Research in 2018

By Valerie DiCarlo

Keyword Research in 2018 But what does effective keyword research look like today, in 2018? The short answer is that keyword research is more nuanced these days. But it’s not a mystery. And it should...