Want Real, Applicable DIY SEO Tips & Tricks?

SEO Blog

How Can Psychology Principles Help You Make a Better Website?

How Can Psychology Principles Help You Make a Better Website?

By Valerie DiCarlo on Oct 26, 2017

In other words, knowing the psychology of your website user will increase the effectiveness of your website. Instead of trying to drag a cat toward a dish of tuna, you can make sure you put the tuna w...

Can Pillar Pages Help My SEO?

Can Pillar Pages Help My SEO?

By Valerie DiCarlo on Oct 5, 2017

What is a pillar page? Essentially a pillar page is a piece of content (usually a blog) that has two basic distinctions: the type of information that it contains  its relationship to other content....

How Will Google's Hawk Update Affect Your Business’ Local SEO?

How Will Google's Hawk Update Affect Your Business’ Local SEO?

By Valerie DiCarlo on Sep 16, 2017

Before the Hawk Update: The problem in a nutshell This all started because Google doesn’t like duplicate content. Why? Because it suggests that someone could be copying, or even plagiarizing content....

Schema Markup: What You Need to Know for SEO

Schema Markup: What You Need to Know for SEO

By Valerie DiCarlo on Aug 19, 2017

What is schema markup? Essentially, schema markup is html code that helps give search engines important context that humans would normally pick up. It tells the search engine: This chunk of text is th...

5 Ways Social Media Can Boost SEO

5 Ways Social Media Can Boost SEO

By Valerie DiCarlo on Jul 29, 2017

How Is Social Media Marketing Part of SEO? Support 1: Social amplifies reach, which strengthens SEO (this is the biggie) Before we unpack what this does mean, let’s clarify what this does not mean. It...