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AI vs. Humans: Who Should You Choose to Create Your Website Content?

AI vs. Humans: Who Should You Choose to Create Your Website Content?

By Valerie DiCarlo on Nov 11, 2018

So how do you know if it’s right for you now (or any time soon?). Here are some questions to help you determine if AI should replace your human content creators. Do you need formulaic information or n...

Web Usability Tips That Will Help Your SEO in 2018

Web Usability Tips That Will Help Your SEO in 2018

By Valerie DiCarlo on Nov 5, 2018

Tips for Web Usability and SEO in 2018 So from a practical perspective, how can you improve your web usability and SEO given the digital landscape in 2018? Tip 1: Make sure that your site speed is on...

What UX Best Practices Will Help Your SEO?

What UX Best Practices Will Help Your SEO?

By Valerie DiCarlo on Oct 29, 2018

SEO & User Experience = A WIN! UX Tip 1: Get to know your customers. You could have a website with lightning speed and high quality content organized in an intuitive manner, but if it doesn’t meet...

Faceted Navigation and SEO

Faceted Navigation and SEO

By Valerie DiCarlo on Oct 22, 2018

How to make sure faceted navigation helps your SEO (and doesn’t hurt it) Making sure that faceted navigation helps your SEO (and doesn’t harm your SEO!) requires some careful web strategy. Normally, a...

What is “Low-Quality” Content?

What is “Low-Quality” Content?

By Valerie DiCarlo on Oct 15, 2018

Key Indicators for Low-Quality Content So here are several key indicators of low-quality content: Indicator 1: The content doesn’t achieve its main purpose. Google wants to make sure that its customer...