Web Usability Consulting Services

SEO Web Consulting offers expert web usability solutions for websites so you can eliminate site FRICTION and create INCENTIVE!

What is Web Usability?

In the simplest terms, web usability is "the ease with which users or visitors are able to use a website." Web usability affects all users and is a "measurement" of how easy it is to carry out a task.

As you know, on the Internet, milliseconds count! For optimum website usability, your goal is to make sure you achieve the desired "pay off" from your user's actions as quickly as possible!

Optimum web usability can ultimately affect web site conversion. which is the bottom line when reviewing website and marketing metrics.

Usability Factors for Websites

There are many usability factors to consider for web pages or websites. The main factor to keep in mind is to eliminate site FRICTION and create INCENTIVE in the user experience.

A few web usability factors to consider:

• Use of white space around text can "shape" and highlight your content
• Use of headlines to "categorize" content for ease of reading. Simplify and separate your content
• Make web site EASY. Easy wins over smart, artsy, good and even better. And speak the user's language!

Usability Checklist for Websites

There are several stages in the process of a website's development where you want to make a usability checklist for each stage - from the beginning web design stage through the web development. A usability checklist is a must for web design or redesign and web development!

Web Design Usability Strategies

Your website should be an ever-changing and ever-evolving medium. Nips, tucks and tweaks should be occurring on a regular basis to enhance the web usability design elements such as:

• Navigation
• Architecture
• Positioning
• Content
• Shopping Cart and Checkout (for Ecommerce sites)
• Lead generating forms
• and others!

SEO and Web Usability

As SEO and SEM go hand-in-hand, so does SEO and web usability. There's no point having your company make the investment in SEO without addressing the "bottom line" of conversion and web usability. Yes, you want your site found by the user in the search engines, but what will they do once they arrive on your site? Web usability specifically addresses the user experience issues on your site.

Call SEO Web Consulting and let us help you!

See our article Tips for SEO, Web Usability and Higher Conversion for Site Design (or Re-Design)