An interesting, insightful piece by Paul Worthington - A Control Freak’s Guide to Social Media Influence - a good read!!

Social media marketing can be successfully executed with any business or organization. I’ve worked with clients who, concerned about brand and feeling “out-of-control” with the social media platforms, have shied away from social media altogether.

But it CAN be done if you can think creatively - and outside the box in some instances! And it can be quite powerful for brand and online word-of-mouth buzz.

Till next time,
Valerie

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