Loved this article There’s No Way To Blog over at Search Engine Land.

There are many different reasons a company may want to implement a blog - and often the hard-core bloggers are the first to jump that there is a right and wrong way to blog. I think it needs to be left up to the individual company and their chosen blog strategy.

Maybe blogging for one company is strictly for CONTENT BUILDING - to attract traffic from strategically planned targeted keyword phrases.

Maybe blogging for another company is strictly for RELATIONSHIP BUILDING - to attract traffic from strategically planned interaction and conversation.

Maybe blogging for yet another company is strictly for BRANDING - to reach out and build brand authority.

And yet another company may want to use blogging for social BUZZ.

Blogs and blogging can be great for all of the above or one of the above… each will have their own method of madness and it’s OK… because there is no right way to blog.