Where is blogging on your priority list? And are you making the effort to optimize your blog to get the most from your blog?

Quite honestly, while I know how benefitial blogging is not only for SEO, but for building brand, buzz and reputation, I have found it difficult to personally blog. It’s time consuming… time, I usually do not have.

While I preach and consult all day long about blog optimization and it’s significance for business, I can’t always find the time to do it myself. When I’m not working on client projects - and have the time to step back from work - that’s exactly what I want to do: step back from work!

As an SEO Consultant, I’m suggesting, advising and recommending all day long about blog optimization… so the last thing I want to do when I’m on my own time, is blog. Shouldn’t I want to? Shouldn’t it be a burning desire? ‘fraid not. So WHY do I beat myself about not blogging?

Some options are:
1. have a ghost writer write the blog posts and all I do is proof and add any blog optimization

2. hire and train staff to do the mind-numbing basic SEO tasks to free me up for blog writing

3. hire an already skilled person to take over the blog writing and blog optimization

Folks who blog and twitter all day (or what seems like it!), clearly have a staff large enough to cover these time consuming tasks… so they are free to actively strategize and engage in their company’s social marketing campaigns?

So what do I need to do for more blog optimization success? We will weigh our options and perhaps put the word out ‘for hire’ - on Facebook, Twitter, LinkedIn and our blog - for an acceptable skilled person to help w/our blog optimization efforts. :o)

In the meantime, I will try to stay true to my 2010 resolution on offering blog posts targeting helpful SEO, web usability and search marketing tips to our readers!

Till next time.