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Conversion optimization of the sales funnel is one of the most important components of success in online marketing. If your site is selling a product or offering a service to potential clients, you already have a conversion funnel, though it may not yet be optimized for the best

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With effective SEO strategies, your business’ website will bring in higher levels of traffic. But effective SEO and Internet Marketing strategies are not the whole picture. To convert that traffic into long-term clients, it’s also important to consider certain web usability factors

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Valerie DiCarlo

7 Tips for a Conversion-Centered Website

Valerie DiCarlo on August 26, 2014
User Experience

Do you want a performing website that speaks to your business' bottom line? Yes, web traffic and readership are valuable – it is reaffirming to know your website and your company are gaining the exposure they deserve. However, a lead remains a lead until it is converted into a

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Though limiting any portion of the User Experience must never compromise the experience a user enjoys on your site, setting limitations can have a significant effect on user behavior and help to direct behavior and actionables in a way that is more profitable for your company.

 

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Valerie DiCarlo

Why Does Gender Matter in Web Usability?

Valerie DiCarlo on August 14, 2014
User Experience

The Importance of Gender in Web Usability

Understanding the best practices in web design and usability for your target market means intimately knowing what your customers do online. There is a recent upsurge of studies on gender as it relates to UX online. No credible source of

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So you may be thinking, “Seriously, another article on content development, content marketing and SEO?”… but in the overall scope of SEO, the conversation about content development and SEO are not really anything new. Creating rich, sustainable content and SEO have been a staple

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Valerie DiCarlo

Local SEO… Should You?

Valerie DiCarlo on February 19, 2014
Local SEO, SEO

Local SEO… Is It Always Necessary?

So much to say, so little time to say it all… so forgive me if I make this short just to address some of the dilemma whether or not a company should administer local SEO.

Identify & Honor Your Business Objectives

Take my SEO consulting firm,

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Has your website property been affected by the Google Hummingbird algorithm change? It may now be catching up to many – even though the change rolled out last Fall.

Many companies go thru the effort and investment to create an optimized website and think that SEO ends there.

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Valerie DiCarlo

Why Google Hummingbird is GOOD for SEO

Valerie DiCarlo on October 16, 2013

I love, love, LOVE hummingbirds! I video record my hummingbird guests during the summer months so I can watch them and feel uplifted during the dark winter months. They bring me so much joy!

Oh right, you’re not here to read about my love of hummingbirds, but to learn more about

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Valerie DiCarlo

Google’s Latest Unnatural Link Assaults

Valerie DiCarlo on August 13, 2013
Google, SEO

You’d have to be pretty much living under a rock to not be aware of the latest Google update of the Link Schemes/Unnatural Links document.

Eric Ward, the Link Moses posted a thoughtful piece over at Search Engine Land, Understanding Google’s Latest Assault On Unnatural Links.

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